Generic vs Brand Name Medications

When a pharmaceutical company develops a new medication, they hold a patent allowing exclusive sales for a period. Once the patent expires, other companies can make the same medication — these are called generics.

What Makes Generics Different?

Generic medications contain the same active ingredient in the same dose as the brand name. Differences may include:

• Different inactive ingredients (fillers, colours)
• Different shape, size, or colour of tablet
• Different packaging
• Different name
• Lower price

Are Generics as Effective?

Yes. In Australia, the Therapeutic Goods Administration (TGA) requires generics to be "bioequivalent" — meaning they work the same way in your body as the brand name version.

Why Are Generics Cheaper?

• No research and development costs to recover
• Competition between manufacturers
• PBS pricing policies encourage generic use
• Lower marketing costs

When to Consider Brand Names

Most people can use generics without issue. However, in some situations, consistency may matter:

• Medications with narrow therapeutic windows (epilepsy, thyroid)
• If you've had issues switching between brands
• Some mental health medications where consistency helps
• If your doctor specifically recommends a brand

Asking About Generics

You can ask your pharmacist if a generic is available. Under PBS rules, pharmacists must offer the cheapest available option, which is often a generic.